Aug
25
2008
User sensitivity to privacy on the internet has been difficult to quantify and act upon for technology providers, websites and advertisers, never mind consumers themselves. In TRUSTe research we have seen a consistent user concern about tracking and targeting; inconsistently competing with a desire for more relevant advertising and content. New features that Microsoft has …
Aug
06
2008
Everybody knows about how the pesky little privacy policy on your website can land you in hot water with the FTC. Under the FTC Act, deceptive and unfair practices against consumers can get you a 20 year relationship with the FTC and a hefty fine. For the most part though, the resources of the FTC …
