Tag Archive: privacy

Dec
15
2008

The 5th Annual Most Trusted Companies for Privacy Survey Results Announced!

American Express ranked as the #1 Most Trusted Company for 2008 for Privacy, retaining its place from last year despite the current financial climate. Rounding out the top five are; eBay, IBM, Amazon, and Johnson & Johnson. The technology sector also showed marked improvement as eBay, Apple, Yahoo, Microsoft, and HP all bettered previous rankings. …

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Aug
25
2008

IE8: Browsing “InPrivate” Features Take User Privacy to Center Stage

User sensitivity to privacy on the internet has been difficult to quantify and act upon for technology providers, websites and advertisers, never mind consumers themselves. In TRUSTe research we have seen a consistent user concern about tracking and targeting; inconsistently competing with a desire for more relevant advertising and content. New features that Microsoft has …

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Aug
06
2008

Competitive Litigation on Privacy Policy Violations

Everybody knows about how the pesky little privacy policy on your website can land you in hot water with the FTC. Under the FTC Act, deceptive and unfair practices against consumers can get you a 20 year relationship with the FTC and a hefty fine. For the most part though, the resources of the FTC …

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