Tag Archive: privacy

Jul
29
2009

Microsoft & Yahoo!: Commitment to Transparency and Accountability

Finally! From business and market perspective, the announced deal between Yahoo and Microsoft make sense. While questions of sharing and data retention have been raised from a privacy perspective, I’m pleased that an initial review of the privacy program elements that our sealholders Yahoo! and Microsoft have put forward, represent a strong awareness of the …

Continue reading »

Jul
29
2009

Does Opt-In Make Sense?

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or …

Continue reading »

Jan
05
2009

Pointers on Privacy and Trust for Small Online Retailers

The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next year. The good news is, e-commerce may be the one bright light in an increasingly …

Continue reading »

Dec
15
2008

The 5th Annual Most Trusted Companies for Privacy Survey Results Announced!

American Express ranked as the #1 Most Trusted Company for 2008 for Privacy, retaining its place from last year despite the current financial climate. Rounding out the top five are; eBay, IBM, Amazon, and Johnson & Johnson. The technology sector also showed marked improvement as eBay, Apple, Yahoo, Microsoft, and HP all bettered previous rankings. …

Continue reading »

Aug
25
2008

IE8: Browsing “InPrivate” Features Take User Privacy to Center Stage

User sensitivity to privacy on the internet has been difficult to quantify and act upon for technology providers, websites and advertisers, never mind consumers themselves. In TRUSTe research we have seen a consistent user concern about tracking and targeting; inconsistently competing with a desire for more relevant advertising and content. New features that Microsoft has …

Continue reading »

Aug
06
2008

Competitive Litigation on Privacy Policy Violations

Everybody knows about how the pesky little privacy policy on your website can land you in hot water with the FTC. Under the FTC Act, deceptive and unfair practices against consumers can get you a 20 year relationship with the FTC and a hefty fine. For the most part though, the resources of the FTC …

Continue reading »

» Newer posts