Privacy Insight Series Webinar Covers Building an Effective Privacy Program

September 24, 2015

TRUSTe’s most recent webinar in the Privacy Insight Series titled, “Building an Effective Privacy Program — Six Practical Steps” covered the process to build a privacy program while mitigating risk and keeping privacy best practices top-of-mind. Speakers were Beth Sipula, CIPP/US, Senior Consultant at TRUSTe, and Paola Zeni, Director, Global Privacy, Ethics and Compliance at Symantec Corporation. This was the third webinar in our Fall/Winter Privacy Insight Series. The series consists of webinars with top privacy experts who discuss the major privacy issues of today. Watch this clip to get an idea of this webinar’s content. Download the full webinar here. Join us on Oct. 15 for … Continue reading Privacy Insight Series Webinar Covers Building an Effective Privacy Program

September Spotlight: Live Demos, Privacy Webinars, IAPP Privacy. Security. Risk. 2015

September 01, 2015


September 10, 10-10:30 a.m., PDT

Live Demo: Ads Privacy Compliance Technology

Enforcement of DAA principles on interest-based advertising over desktop has been in force for a while now, but mobile enforcement starts Sept. 1. If you leverage interest-based advertising, you’ll need to have the following in place for both desktop and mobile environments across all devices. Learn more about mobile ad compliance in this live demo webinar.

Register here.


September 14- 16

Information Governance Exchange


TRUSTe is solution provider at this two-day event that attracts senior executives working in data privacy, governance and related fields. Attendees will connect with their peers and have the opportunity to attend numerous strategic information sharing sessions, one-to-one meetings and discussions.

Request an invitation here.


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Obama Addresses Privacy, Security at SOTU Address

January 22, 2015

By Alexandra Vesalga, Esq., Regulatory Intelligence Analyst, TRUSTe In this week’s State of the Union Address, the president remarked on several privacy and cybersecurity initiatives in the works, including a proposed federal data breach law, a renewed proposal for a consumer privacy bill of rights and a student data privacy bill. Privacy was expected to be a central topic in the address based on the president’s comments last week at the Federal Trade Commission, but comments on privacy were fleeting. All things considered, any nod to privacy — a once fringe (still sometimes fringe) topic — is notable. The president’s … Continue reading Obama Addresses Privacy, Security at SOTU Address

Online Privacy Crackdown Beyond the EU to Brazil

January 09, 2015

By Kris Vann, J.D., Senior Product Marketing Manager at TRUSTe 

Historically, the EU has been the darling of data protection initiatives. This past year, however, the crackdown went well beyond the EU to growing economic areas such as Brazil.

Less than a month after the new “Marco Civil da Internet” went into effect on June 23, 2014, Brazilian regulators announced its first penalty by fining the telecom provider Oi a respectable 3.5 million reais ($1.59 million). Regulators alleged that Oi failed to notify Internet users that their browsing activities would be tracked and sold to third parties for use in behavioral advertisements.

This was a strong warning to multinational companies doing business in the rapidly growing Brazilian economy that the country’s regulators would take swift action to ensure compliance with its new Internet law.

Under the new Brazilian law, a website operator or company must obtain a Brazilian citizen’s express consent before the collection and use of their personal data. In addition, the terms and conditions of a website or application regarding the collection, use, storage and processing of personal data must be clearly stated in a manner easily identifiable by the respective user in the applicable agreement or terms of use.

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January Monthly Spotlight — Business of Privacy Summit, Data Privacy Trends 2015

January 02, 2015


  • January 22

Privacy Insight Series 

This is the first Privacy Insight Series event in 2015. These invite-only events serve to connect privacy professionals and provide a forum to discuss new privacy issues.

For more details and to register click here.


  • January 26-27

2nd Annual Business of Privacy Summit

New York City

This event focus on how organizations can utilize privacy practices to drive business and break into new markets. TRUSTe’s Senior Privacy Consultant and Product Manager Debra J. Farber will be speaking at this event about privacy-safe data engagement and information sharing strategies.

For more details and to register, click here.

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Privacy Priorities in 2015 – Privacy Investment on the Rise?

December 11, 2014

According the latest research commissioned by TRUSTe, companies are currently investing millions in privacy. As the number of data breaches in the U.S. reached new heights in 2014, companies are making privacy a company-wide priority to build trust with their consumers and alleviate compliance and brand risks. An independent survey commissioned by TRUSTe of 200 privacy professionals at companies with more than 1,000 employees provided the following highlights: 30% of organizations claimed that their company budgeted more than $1 million in privacy in 2014 Nearly 4 out of 10 (39%) cited that 21 or more individuals in their organization are … Continue reading Privacy Priorities in 2015 – Privacy Investment on the Rise?