Kids Privacy / COPPA

How can TRUSTe’s Children’s Privacy Certification help you ensure child safety and privacy while accelerating your growth?

TRUSTe Children’s Privacy Certification

If your website or app is fully or partially targeted towards children under the age of 13, or your website or app knowingly collects personal information from children under the age of 13, you need to comply with the Federal Trade Commission (FTC) enforced Children’s Online Privacy Protection Act (COPPA). TRUSTe has been an FTC-approved COPPA Safe Harbor certification provider since 2001 and has extensive experience working on children’s privacy programs with clients of all sizes across a variety of industries.

The TRUSTe Children’s Privacy Certification program allows businesses to easily demonstrate the child-friendly nature of their website or app while ensuring compliance with the COPPA Rule and alleviating parental concerns over the safety of their children’s information.

The TRUSTe Children’s Privacy Certification program certifies compliance with the COPPA Rule and meets the requirements of TRUSTe’s Children’s Privacy Certification Standards, which include ongoing site monitoring and privacy dispute resolution.


  • Improve Compliance – Reduce the legal risks associated with meeting complex data privacy management requirements
  • Protect Brand – Protect your brand from negative media coverage due to privacy issues
  • Build Trust – Build trust with users, clients, business partners, and regulators by demonstrating your commitment to protecting customer data
  • Maximize Resources – Save time and expense associated with hiring additional legal and operations resources to assess and manage your privacy practices


Our Assessments provide you with the information you need to take control with specific steps to mitigate risks.

Comprehensive Assessment

We first define the scope of assessment by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A dedicated Privacy Solutions Manager (PSM) works with your team to efficiently guide discovery of necessary information, including relevant data flows. We then evaluate your privacy policies and practices against TRUSTe Enterprise Standards.

Findings Report

Our team delivers a findings report with a gap analysis dashboard and remediation recommendations so you have the privacy risk information you need to take actionable steps.

Verifiable Parental Consent

TRUSTe partners can also help you meet COPPA requirements for Verifiable Parental Consent (VPC) with an FTC approved verification solution.

Tracker Scanning

TRUSTe will apply proprietary scanning technology to the applicable digital properties providing comprehensive insight into personally identifiable information (PII) data collection, first and third party trackers on your property, and level of risk through the Privacy Sensitivity Index (PSI).

Ongoing Guidance

You also get access to TRUSTe privacy experts for ongoing policy guidance, along with educational webinars, events, whitepapers, client advisories, privacy tips and research.


With Assessment results in hand, you have the flexibility to choose whether to pursue full Certification.

Remediation / Validation

We assist with any necessary remediation steps, including providing relevant templates and process change advice. We then validate that your privacy statements accurately reflect your privacy practices and are consistent with TRUSTe Enterprise Standards.

Dispute Resolution

TRUSTe provides a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers and addresses dispute handling requirements.

Certified Seal / Attestation

Once certified, we authorize your use of the TRUSTe Certified seal for display on your digital properties. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice that you meet globally recognized privacy requirements upon which the TRUSTe Enterprise Standards are based. As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation.


We provide a number of service tracks specifically designed to tackle the most important privacy challenges faced by our clients. Kids Privacy Assessments and Certifications are part of our broad range of privacy services. You may also be interested in our TRUSTe Enterprise, EU Safe Harbor Customer + HR Data, or Asia Cross Border services to further expand your risk and compliance management efforts.

General AssessmentsRegulatory Assessments
Strategic PrioritiesPrivacy Impact (PIA)TRUSTe EnterpriseEU Safe Harbor Customer + HR DataAsia Cross Border (APEC)Kids / COPPA
Privacy FrameworkPrivacy Maturity Model, OthersAny Relevant RequirementsFIPPs, OECD, GAPP, CalOPPA, OthersUS-EU Safe HarborAPEC CPBR’sCOPPA
Assessment & Findings Report
Tracker Scanning
Ongoing Guidance
Dispute Resolution
Certifications (Optional Add-on)
Remediation / Validation
Dispute Resolution
TRUSTe SealsTRUSTe Certified PrivacyTRUSTe APECTRUSTe Kids
Other SealsEU Safe Harbor*
* = TRUSTe provides guidance to prepare for DOC Safe Harbor filing

TRUSTe Privacy Professionals

TRUSTe Privacy Services are delivered by our Privacy Consultants and Privacy Services Managers, a team of recognized data privacy experts with significant experience conducting privacy assessments. Our team has a unique hybrid background of privacy, technology, business process, and project management experience. All are CIPP trained or certified, many have law degrees, and have hands-on experience working for a wide range of companies including Adobe, American Express, Citrix, Comcast, HSBC Bank, IBM, Kimberly-Clark, Microsoft, Pfizer, and many more.

Our privacy team leverages nearly 20 years experience delivering data privacy management solutions for thousands of global brands along with our comprehensive technology platform. We also have key regulatory relationships and are a leading provider of privacy services supporting regulatory and self-regulatory compliance programs for a wide range of agencies including APEC, DOC, DAA, EDAA, and FTC.

TRUSTe Technology Platform

Our Data Privacy Management Services leverage the TRUSTe Platform, a comprehensive, SaaS technology solution that provides state of the art assessment management, compliance control, and website scanning / monitoring capabilities.

Data privacy management platform from TRUSTe offering web, cloud, mobile and ad privacy solutions.

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