Industry Briefs

The intersection of personal data and rising technologies.

Balancing brand trust and financial technology innovation.

The Utah Consumer Privacy Act (UCPA) goes into effect on December 31, 2023, making it the 4th US state to pass a data privacy law. Now is the time to start getting ready. There are many details including responsibilities, enforcement, and limitations for data privacy professionals to unwrap. This whitepaper will cover: Who is subject to the Utah Consumer Privacy […]

Rapid Digital Transformation Reveals New Vulnerabilities for Healthcare Privacy Management.


Guidelines and due diligence for privacy and data security considerations for all merger and acquisitions (M&A) stages.

Using our Global Privacy Benchmark Survey, we’ve analyzed what sets an organization’s privacy program effectiveness apart.

Prepare for the Connecticut Personal Data Privacy and Online Monitoring Act.

Tracking and targeting have become mainstays in the digital playbook.

On August 20, 2021, the National People’s Congress (NPC) of China adopted the Personal Information Protection Law (PIPL) with an effective date of November 1, 2021.

Effective privacy management isn’t possible without the engagement of stakeholders, IT colleagues, and all others responsible for handling data decisions.

Solution Briefs

Risks related to vendors are of growing concern particularly when it comes to data privacy. Learn best practices to build a vendor risk management program that specifically address data privacy risks.

Over the past 25 years, personal data has been collected digitally via a variety of channels — sometimes without explicit acknowledgement. Now, it’s the lifeblood of marketing and advertising.

With the privacy management market growing exponentially, consider a reputable provider who understands the market and can provide you with a solid, long-term solution.

Privacy management today is complex, siloed, and inefficient. It lacks operational automation and intelligence essential for privacy leaders who need to drive scalable business growth.

Meet global cookie compliance including GDPR, CCPA, and beyond.

Outlines the challenges organizations face with accessing, trusting and actioning new and updated regulatory guidance.


The CPRA significantly increases the data privacy requirements for those doing business in California. See how CPRA compares to the CCPA and GDPR.

Post-2020, it seems every company is a tech company. The rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data being collected, stored, and shared across organizations – often without people’s knowledge or consent.

Through a key customer interview and data aggregation, Forrester concluded that TrustArc has the following three-year financial impact.

Privacy Advisory

On August 20, 2021, the National People’s Congress (NPC) of China adopted the Personal Information Protection Law (PIPL) with an effective date of November 1, 2021. It is the first comprehensive data protection law in the People’s Republic of China (China) and leaves little time for compliance preparation before it is enforced.

The EU Data Protection Code of Conduct for Cloud Service Providers.

On 3 November 2020, the Golden State voted in favor of Proposition 24, thus expanding the State’s privacy legislation with a new set of rules. As of 1 January 2023, the California Consumer Privacy Act (CCPA) will be succeeded by the California Privacy Rights Act (CPRA).


From California to Maine, the flurry of US privacy laws makes managing a privacy program increasingly complex.

On 15 August 2020, the new Brazilian Data Protection Law, the Lei Geral de Proteção de Dados Pessoais (LGPD), will start to apply. The law was signed into force on 14 August 2018, and amended on 27 December 2018.

The accountability principle in Article 5(2) of the GDPR requires organisations to demonstrate compliance with the principles of the GDPR.

Industry Research

Customer trust is important. It can take years to develop and a single second to lose. Maintaining your customer trust should be across all aspects of your business including actions customers take on your website.

Forrester’s Total Economic Impact Study (TEI) finds a customer ROI of 126% with a total benefit of $2.08M when using the TrustArc Platform.

Privacy leaders across the industry know that there’s a shift happening in who supports privacy and how it’s adopted across the enterprise. The world changed in 2020, and the privacy risks and challenges we identified in this year’s report highlight the pressure being put on leaders just to keep up.