Privacy Key to Online Retail Customer Experience

Founded in 1998, drugstore.com, inc. is a leading online retailer of health, beauty, vision, and pharmacy products, offering customers more than 45,000 over-the-counter products in addition to prescription drugs and contact lenses. The drugstore.com™ pharmacy is accredited by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.

As the leading online pure play drugstore, compliance with privacy and security are vital to drugstore.com’s business. As the company has grown, it has acquired new internet properties creating a need to present a consistent, trustworthy experience across all of its web stores; drugstore.com, Beauty.com and VisionDirect.com. drugstore.com recognizes that online customers want to shop with confidence and expect a reassuring privacy experience.

Assuring Visitors as they Shop the Drugstore.com Web Stores with Confidence

TRUSTe’s experienced and certified advisors provided drugstore.com with a complete top to bottom privacy assessment and multiple user experience simulations of privacy and data collection on its web stores. Ongoing monitoring analytics and a free consumer feedback service are used to detect any potential privacy and security breaches before they become an issue. Lastly, the TRUSTe seal on the drugstore.com site increases user confidence and encourages positive consumer interaction with the website.

As a leading online retailer of health and wellness products, we know the assurance of privacy is paramount to the customer experience, We appreciate the expertise TRUSTe provides to help us maintain a consistent privacy experience across our existing online stores and as we launch new micro shopping sites in the future.

– David Lonczak, Vice President, Chief Marketing Officer, drugstore.com Inc.

Since 2004, drugstore.com has utilized TRUSTe’s expertise for best practices in privacy for online retailers. The TRUSTed Websites seal is displayed for millions of visitors as they shop the drugstore.com web stores with confidence. As part of drugstore.com’s growth strategy, it is launching a series of new microsites for online shoppers. The TRUSTe seal for certified privacy will be displayed to assure customers that drugstore.com values their privacy.

About TRUSTe

TRUSTe powers privacy compliance and trust by enabling businesses to use data across their customer, employee and vendor channels. We have nearly 20 years experience and a team of over 150 professionals dedicated to providing data privacy management solutions and services, including assessments, certifications and our SaaS-based Platform. The Data Privacy Management Platform provides control over all phases of privacy; from conducting assessments and implementing compliance controls to managing ongoing monitoring. Companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.

Increase consumer confidence in your business

Increasing your online sales depends on customer trust and online credibility. These TRUSTe service packages for small and medium businesses can help you simplify privacy issues and protect your reputation with industry-leading complaint-handling services. Discover the business benefits of displaying a trust mark from TRUSTe, the most respected name in online privacy.


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